For these statements, I do not agree with, which is a cognitive bias in the interpretation of the venture capital industry in the narrow sense; fact, America funds for venture capital behavior is still warm, but they may not be the name of “venture capital” or “form”.

Let me give some examples to illustrate. Venture Capital Association, a member-Warwick, the actual funds under management of $ 600 million, but it’s registered in the list of members of the Society is a company the size of funds of $ 20 million; located in Warwick overseas company is also engaged in the venture capital behavior, but the size of funds under management has not been reflected in the registration information of the Association; another Member – - Yong Wei, had a similar situation; Thus, from appearances, America venture capital the scale of funds under management of the industry, seems to be reduced, but this is not true.

In addition, the behavior of venture capital enterprises, by convention, are not included in the Venture Capital Association. However, we all know, such as UMC, ASE, Central, listed companies have engaged in acts of venture capital, the chief investment officer is the main being to.

So, I think, venture capital has begun to transition to a broader perspective view of the venture capital industry. The venture capital industry in addition to play the role of venture capital (VC) should demonstrate the function of: asset management.

Changing industry, venture capital is there anything the same reason?

26 years ago, “Technology Godfather” said of Mr. Li Guoding from the United States to introduce the idea and practice of venture capital; 26 years later, even the U.S. venture capital also lead to great changes, the US-America venture capital venture capital as a teacher, Is there anything the same reason?

All along, venture capital is attached to industry and health. So, since the venture capital since introduction 26 years ago, the industry has been undergoing constant restructuring, venture capital also must be adjusted direction. In recent years, America’s business environment has lead to great changes. The past 10 business should have five successful IPO (public offering), three sustainable development, the end of the two business; such pro rata profit margins for the venture capital industry, venture capital, engaged in early stage investments (Early Stage Investment), will be able to create a good investment performance.

Generalized venture capital, venture capital + private equity

However, after 20 years of industrial development, entrepreneurship elevated threshold. IC design, for example, the past, several venture partners may get together, you can set up a company; But now, the market has more than 300 IC design industry, new entrants is not easy to find the space of the cut. For this reason, the probability of success of entrepreneurial reduce the number of 10; business, which may be only five survived, As for the IPO, it would be difficult. To the venture capital industry in the investment strategy, if the Bureau of mud in the early investment, it is difficult to create beautiful ROI.

Therefore, industrial restructuring, venture capital have to follow the change. When the industrial development to a mature stage, entrepreneurs may invest less and less the case, the venture capital industry in addition to the role of the venture capital industry consolidation, should play to help, then, mergers and acquisitions (M & A) should be the focus of venture capital industry, It will also help to improve the operating performance of the venture itself.

Venture capital today should not be interpreted from a narrow risk investment point of view, but should be given a generalized function, that is: venture capital + Private Equity (Private Equity); Currently, in the United States, many venture capital firms have been in the company name and private equity, on the actual implementation of the business already encompasses this part.

In this case, the venture capital industry in America, is also facing a surprise that the practical problems. At present, the English name of the Venture Capital Association has been changed to “Venture Capital & Private Equity”; But, the Chinese name remains “Venture Capital”, the future, I will be toward the actual operation of the reaction the venture capital industry, to the relevant authorities to actively seek name the opportunity.

The success of the venture capital linked to government policy elements

In addition to name the venture capital industry in America need closer integration with government policies. Venture capital industry is a very high local characteristics, follow-up policy, and be able to function in a timely manner; Currently, 12 major infrastructure projects “in the new government” love, the tax financial items in the economic policy mentioned the establishment of America into an “Asia-Pacific asset management center “plan, I think, the future, the Association of venture capital is available in this part combined with government policy, in which play a certain role.

Consumers own purchases, may not be the ultimate task. Addition “Edit-up ads, 99% of the advertising creative disdain plane draft form, it is difficult to enter the Cannes, OneShow creative. Palace they look up to, like a gas faster than advertising vocabulary. Do not rush to mourn not creative “Edit-up ads. See retractable-banner-stands.com google+ page for more idea to promote online.

When faced with the Internet, it turned over! “Visual kei Ads Internet to eat turtle Advertise media advertising strategy is a big difference. Of course you do not use newspaper advertising creative thinking to do outdoor advertising; Similarly, you do not apply the print media creative strategy, look at the Internet media creative strategy. This is true, tell you ad a fact that the more gorgeous vision of the more prominent Internet Banner on the network often had a “reaction” worse, CTR is difficult to see. The experienced Internet Advertising Planning producers to know. “Hide” the creative, like a chameleon Internet advertising, and hid him in the article, is a time-tested, the most effective form of online advertising is still the same, at least this year, but the Internet technology is changing rapidly, next year is hard to say.

Internet advertising effectiveness calculations, relative to other TV, flat-screen, outdoor advertising and other media, but also allows advertisers to spend money well aware of the advertising budget spent no effect. “Click through rate” is the magic spell of all network advertising production companies, advertisers help your online advertising in accordance with this standard grades. Product placement nirvana in the case of today’s users of Internet advertising as early as numbness apathetic, but why advertisers get the click through rate “as the main evaluation criteria. The congenital deformity proposition, the Internet industry on the development of a “how to lie to the users to select the” wave of Internet advertising.

Observation Internet advertising a new “advertising” (for example: Crazy AD, signage, gold links, etc.), has just launched, Hit effectiveness is good, but in the end effect will Zoudie to, because the users are naturally inclined to see the website of the Content (content), interfere with reading ads will gradually numbness apathetic, of any decoy click advertising products, can only lie for a while, users will gradually form of advertising products immunization is not easy cheated again , forcing the hair team would like the form of advertising products, you must create an updated form of Internet advertising, once again challenge the immunity of users of Internet advertising. How incarnation of the fate of any kind of Internet advertising for the information of life, as opposed to centuries immortal magazines, TV and other forms of advertising, Internet advertising pitifully short life cycle. Why do we not question the effectiveness of other media advertising? Only the longevity of Internet advertising is that you complete face-lift, the embodiment of life information (eg: imitate the form of news, small S pregnancy diary blog, etc.), or let users interact EVENT (network activity), which is present in the Bong Hit rate or a model of Internet advertising response rate environment, natural development for a way out.

Honestly, I really want to see someone to drum up support for Internet advertising should not look at the click through rate! “Internet advertising obviously have a great effect to reach speed and strengthen brand awareness ah! ?

In addition to the whiskey imported from Europe, the Japanese wine brand Suntory (Suntory) launched the “gentry blue”, “Lo Po ‘whiskey brand, attack the spirits market in America. Agent whiskey brand Famous Grouse McAllen “the Maxxium Wine Group, the introduction of the world’s first” Silver Grouse Scotch whiskey “to America, to” -8 degrees C ice quenching “difficult brewing Features, Be not affected by the boom top consumer. Teardrop Banner [http://retractable-banner-stands.com/13-feet-teardrop-banner-flag-single-sided.html] is recommended to promote brand awareness for outdoor marketing event/

American references whiskey focus on flavor and texture, so after the Famous Grouse Scotch whiskey again for America consumer taste preferences, the introduction of new silver bird fancy spending power of America’s top spirits, the Maxxium wine brand manager Zhang Haowei Scotch whiskey, “-8 degrees C ice quenching” brewing technology, coupled with up to 45% alcohol concentration, manufacturing moist and multi-layered taste to attract top-off layer. In order to emphasize the minus 8 degrees brewing technology, in particular invest heavily in the the AA shopping plaza stands nearly 3,000 kg of ice, invited supermodel Wang Liya wearing only bikini swimsuit, into the ice to challenge the frozen one-hour limit, The muggy summer high temperatures cool show, succeeded in attracting a lot of attention.

Eddington Group (Edrington Group) Brand Training Manager Sam Lu said, the “-8 degrees C ice quenching condensation brewing technology, cost than conventional -4 degrees C higher, but better to save the whiskey flavor, a new standard in the industry breakthrough, and difficult to break through in the next two years. Usually whiskey dropped to minus 8 degrees, it is easy to not take into account the level and flavor. The introduction of the “silver Grouse Scotch whiskey”, in addition to brewing technology breakthrough, the use of top of the original wine deployment, and elevated to the high concentration of 45%, Even more curious peers, “Silver Sparrow” brewing aged Spain the top oak Shirley barrel, the cost is ten times higher than the general winery barrel, the purpose is to allow the color of the wine to represent the natural amber.

Sam Lu, America’s top spirits consumption power, and will not be downturns, people like to drink wine, still exists, The Eddington Group will continue to research and development of new whiskey, launch new products, to stimulate high-end wine market growth. Sam pointed out that sales of Eddington’s go the expensive route McAllen “cheap route” Famous Grouse “malt whiskey, malt whiskey market in America, about 2 to 3, however, , because the price is high compared to the competing brands on sales, rafts market.

Maxxium wine Fengjia Ren, general manager pointed out, more than a year ago, the introduction of the McAllen purple diamond single malt whiskey, this listing “Silver Sparrow” nickname “Little Purple Diamond” special brewing engineering methods, coupled with August 8 about to publish or broadcast a new TV ad with teardrop banner reinforcement, with the Olympic marketing activities, a series of intensive exposure, “Silver Sparrow” re-create sales.

Whiskey market, due to the different sources of the deployment of liquor into the “Single Malt Scotch Whisky (Single Malt Whisky),” malt whiskey “(Vatted Malt Whisky or Pure Malt Whisky) and” blended whiskey (Blended Whisky) original market the vast majority of the whiskey is blended whiskey, but with the marketing promotion, drink single malt whiskey, as a cultural symbol of taste, homeopathy has also led to malt whiskey market, currently the fastest growing. Currently occupied America whiskey market many brands, all of them strong, in addition to the large amount of money to develop new technologies to enhance the taste, the texture of the brand of whiskey, and was certainly affected the sales, how to brand, build texture, returned to competition in the teardrop banner marketing dissemination.

La new in order to improve economic efficiency, integration of the Group’s resources at the beginning of the year, more than 200 retail outlets in the province, the selection of scalability store, re-planning as “second-generation hybrid stores, target customer base is positioned in the family members, in addition to the collection of its products: the La La new, PLAYA, sports and leisure function demands new bears, and the the Dada Group under the VEA home theater. On the choice of location, but also to the front of the store parking hinterland considerations, hoping to bring consumers more comfortable, more diversified shopping experience. Currently has approximately 60 to 70 to complete the integration, is expected to target the province is 80.

As the leading brand of health casual shoes, La new beginning in 2007, a series of banner stand promotions  launched in October cushion “DCS patent kinetic energy, while reducing the DOS surface, slowly transition to the second generation of composite shop this year, gradually DCS patented technology extends from the men’s to women’s shoes, and its young brand Playa.

Health and leisure footwear, A thin leather La new main competitors. Guoxin Cheng, deputy general manager of the LA of the new, like McDonald’s and Kentucky Fried Chicken, target consumers, when the party to the emergence of new products, the other party will immediately follow. Guo Xincheng La new has been for the demands of a healthy, high-quality, so although the average price in 3000 to 4,000 yuan, over time, was able to have a group of brand loyal consumers. Perhaps this also explains, in the M-type of society, and how to obtain a balance of quality and price, will be key to the success of the commodity.

But as consumers tend to niche, product segmentation growing trend towards La new use of the form of composite shop, consumer groups together to enjoy shopping process can really succeed?

Guoxin Cheng said that the main home theater to create their own brand VEA together on the L a new composite shop sells mainly want to take advantage of the existing path, and brand awareness. The growth of sales data indeed prove this transformation strategy is correct. Overall turnover in the first half of the year compared to the same period last year more than 5 to 10% growth. A single quarter, the first quarter in addition to poor performance in January, the rest of the year, regardless of overall performance, or single-store performance effectiveness, compared with last year growth; in the second quarter probably grow by 12%.

La new eye Banner Stands promotion in the past the main focus on casual shoes, male consumers accounted for more than 60% of La new sales. With the increasingly popular concept of health of the people of Taiwan, the market and demand for commodities, “health”, also increasing, has been the concept of health and comfort, as the core concept of La new, spotted the opportunity, La the new DCS patent kinetic energy air-cushioned shoes, quickly developed into a diverse series of shoes, and hope that this new technology developed by successive application of all brands.

Guo Xincheng mentioned, season the focus will be placed on the popular, in order to implement the health of the brand concept in the design of the shoes, or the mainly flat shoes, La new and not in order to cater to a small number of the pursuit of fashionable women, changes consistent design philosophy.

In response to today’s healthy living and health awareness getting younger and younger, La new Following the April DCS technology extends to the shoes, combined Playa: shoes lightweight, the upper laser engraving “tattoo painting “, available washing machine washing three characteristics of goods, the end of July launch Playa DCS target consumers in the 25-year-old to 35-year-olds, please go to Wu Nien really son Wu Dingqian as spokesperson, in an attempt to” choose shoes to choose health ” commodity education rooted down the second half of the year will also introduce more innovative style.

After this step-by-step adjustments, in the second half of 2008, La new if the sales of the brand can maintain stable growth, the banner stands strategic use of composite shop, is indeed worth a need to transform the enterprise as a reference.